Thanks to the Internet and the multitude of ideas to be found through search engines, finding your perfect apartment, house or plot of land can be done almost without having to leave your home. The enormous number of offers, detailed descriptions and data, backed through photographic evidence, all requires users to undertake additional selection and decision-making steps. But how is the client supposed to know whether the provided data is valid and whether the visits scheduled at selected properties are not based on false information? A waste of time and… patience.

Estate agencies may assist in this process by providing their clients with MakoLab’s Property Resale Tool – a solution for presenting verified offers from the secondary market. An evaluation of all offers takes place first at the level of a company’s database. The succeeding integration of this database with the platform then ensures that the offer is trustworthy and up-to-date. Importantly, this solution automates the process of building an offer.

Features of the Property Resale Tool

An advantage of MakoLab’s search engine lies not only in the reliability of the presented offers, but also in its ease-of-use and its intuitiveness, as well as the wide spectrum of features available. The clear method of the presentation of features, concerning the properties on offer, extensive photo gallery, the ability to add videos, as well as in-depth descriptions of offers encourages clients to check out the subjects of offers in the real world as well. The tool provides two levels of searching:

1. Simple search  - by entering keywords, e.g. “apartment Warsaw downtown”
2. Advanced search – by setting more detailed criteria, e.g.: area, number of rooms, price range, state, form of ownership etc.

After selecting an offer, the user is provided with a full package of information. The capability of integrating the platform with other systems of a real estate agency (e.g. a financial simulator or a CRM system) means that building functionalities that shorten the client’s path to their decision concerning a visit or purchase are made even easier. For example, clicking the appropriate Call to Action button under an offer can allow access to a contact form, schedule a visit for the next available date or calculate a monthly payment.

The tool also contains an offer comparison tool, to which selected offers can be added already from the main page. The comparison tool features the very same functions that can be found on search result pages (e.g. photo preview, technical information, Call to Action buttons etc.).

Apart from these advantages, the Property Resale Tool as a modern platform with a user-friendly interface, has been developed using the Responsive Web Design (RWD) technology. This means that the user may use it in equally effortless ways, regardless of whether the offers are viewed on a desktop computer, laptop, tablet or smartphone.